Web statistics are a very important part of web site development and
marketing.  Every day you collect statistics for, you are gathering
valuable information to use in your marketing strategy. There is
nothing better than looking at a document full of graphs showing
increases in users or traffic; however, reading them and understanding
how to use them effectively are two very different things.

To read the full article, please go to http://blog.jellymedia.com/2010/02/05/understanding-web-stats/